Madonna yesterday hosted a meet and greet at Barneys New York to celebrate the US launch of MDNA SKIN, applying product to select VIP fans and taking photos with customers.
![NEW YORK, NY - SEPTEMBER 26: Dr Paul Jarrod Frank, Madonna and Tsuyoshi Matsushita, president of MTG Co., Ltd launch MDNA SKIN collection at Barneys New York on September 26, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for MDNA SKIN)](https://thehollywood360.com/wp-content/uploads/2017/09/854829940.jpg)
The line was co-developed by Madonna and MDNA SKIN’s Japanese parent company MTG. Dr. Paul Jarrod Frank, Madonna’s dermatologist of two years, is also on board as MDNA SKIN’s brand consultant. The hero product, The Chrome Clay Mask, is comprised of clay that comes from Montecatini, Italy, where MDNA Skin was granted permission to use the city’s thermal waters and fango clay.
![NEW YORK, NY - SEPTEMBER 26: Madonna launches MDNA SKIN collection at Barneys New York on September 26, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for MDNA SKIN)](https://thehollywood360.com/wp-content/uploads/2017/09/854831726.jpg)
![NEW YORK, NY - SEPTEMBER 26: A general view of atmosphere during the launch of MDNA SKIN collection at Barneys New York on September 26, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for MDNA SKIN)](https://thehollywood360.com/wp-content/uploads/2017/09/854832956-1.jpg)
Every product in the range is formulated with M.T. PARCA, a proprietary ingredient derived from four natural springs in Montecatini. The restorative, mineral-rich water is the base for the line’s products including a Face Wash, Face Serum, Eye Serum, Eye Masks and Rose Mist.
![NEW YORK, NY - SEPTEMBER 26: Madonna launches MDNA SKIN collection at Barneys New York on September 26, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for MDNA SKIN)](https://thehollywood360.com/wp-content/uploads/2017/09/854832794.jpg)
Looking ahead, a Finishing Cream will join the lineup in the US in November, followed by a Reinvention Cream and an Onyx Black Beauty Roller next year.
![NEW YORK, NY - SEPTEMBER 26: Madonna launches MDNA SKIN collection at Barneys New York on September 26, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for MDNA SKIN)](https://thehollywood360.com/wp-content/uploads/2017/09/854862358.jpg)
![NEW YORK, NY - SEPTEMBER 26: (Exclusive Coverage) Madonna and Tsuyoshi Matsushita, President of MTG Co., Ltd launch MDNA SKIN collection at Barneys New York on September 26, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for MDNA SKIN)](https://thehollywood360.com/wp-content/uploads/2017/09/854831550.jpg)
![NEW YORK, NY - SEPTEMBER 26: Madonna and Tsuyoshi Matsushita, President of MTG Co., Ltd launch MDNA SKIN collection at Barneys New York on September 26, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for MDNA SKIN)](https://thehollywood360.com/wp-content/uploads/2017/09/854831912.jpg)
![NEW YORK, NY - SEPTEMBER 26: Madonna launches MDNA SKIN collection at Barneys New York on September 26, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for MDNA SKIN)](https://thehollywood360.com/wp-content/uploads/2017/09/854833112.jpg)
![NEW YORK, NY - SEPTEMBER 26: Madonna launches MDNA SKIN collection at Barneys New York on September 26, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for MDNA SKIN)](https://thehollywood360.com/wp-content/uploads/2017/09/854833250.jpg)
![NEW YORK, NY - SEPTEMBER 26: Madonna launches MDNA SKIN collection at Barneys New York on September 26, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for MDNA SKIN)](https://thehollywood360.com/wp-content/uploads/2017/09/854833268.jpg)
![NEW YORK, NY - SEPTEMBER 26: A general view of atmosphere during the launch of MDNA SKIN collection at Barneys New York on September 26, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for MDNA SKIN)](https://thehollywood360.com/wp-content/uploads/2017/09/854835660.jpg)
![NEW YORK, NY - SEPTEMBER 26: Tsuyoshi Matsushita, President of MTG Co., Ltd (C) during the launch of MDNA SKIN collection at Barneys New York on September 26, 2017 in New York City. (Photo by Kevin Mazur/Getty Images for MDNA SKIN)](https://thehollywood360.com/wp-content/uploads/2017/09/854840400.jpg)
Photo credit: Kevin Mazur/Getty Images for MDNA SKIN