Human Interest/News

Rising attendance and excitement marked the 125th NAMM Show, with HITMKR showcasing how its direct-to-fan ecosystem can help.

By: Fredwill Hernandez The 125th National Association of Music Merchants (NAMM) Show, held from January 20–24, 2026, at the Anaheim Convention Center, experienced a notable rebound in both attendance and exhibitors. The event according to NAMM featured over 1,650 exhibitors…

Exclusive: HITMKR ends the year strong, partnering up with Pointblank LA for its final showcase and poised to excel in the AI-driven music era.

By: Fredwill Hernandez Los Angeles-based direct-to-fan music ecosystem HITMKR partnered with Pointblank LA [music school] to present its final 2025 showcase on December 1, held at the main stage of the Hotel Cafe in Hollywood, California. The lineup featured performances…

Exclusive: The HITMKR ecosystem and Traklife Music collaborate to provide emerging artists a space to be seen and heard.

By: Fredwill Hernandez A wave of excitement filled the air as many, myself included, arrived early and eagerly anticipated the start of the sixth HITMKR House, a collaborative effort between HITMKR, a direct-to-fan music distribution ecosystem, and Traklife Music, aimed at showcasing and…

Through what’s offered and curated, La Onda music fest still solidified itself as the top Latin music fest in the country, while spotlighting Latino-made wines.

By: Fredwill Hernandez They say history sometimes repeats itself, and if you were fortunate to be in Napa Valley, California, a few days leading up to the second annual La Onda Latin music festival, it was very evident there was…

Exclusive: Cocoa Sarai proves again she’s a musical force to be reckoned with during her “Pat Down” experience, powered by HITMKR.

By: Fredwill Hernandez There was a buzz of excitement as many, including myself, arrived early and eagerly awaited the start of Cocoa Sarai’s “Pat Down” experience single release party, performance, and video premiere powered by the HITMKR ecosystem. This event…

Exclusive: The HITMKR ecosystem comes through for LA fires victims while providing artists a platform to shine.

By: Fredwill Hernandez There was a buzz of excitement as many, including myself, eagerly awaited the launch of the fourth HITMKR House, a collaborative effort between HITMKR Ecosystem and Green Tea Studios aimed at assisting the recent fire victims through…

Comedians FORTUNE FEIMSTER and TODD BARRY join TIFFANY HADDISH in SUNSET COMEDY NIGHT benefiting CA Fire Relief Fund 

NETFLIX star FORTUNE FEIMSTER joins TIFFANY HADDISH to benefit CA Wildfire Disaster Victims! SUN, JANARY 19TH at 7:30PM – Catalina Jazz Club – Hollywood SUNSET COMEDY NIGHT, our monthly night of laughs, ooh’s & ahh’s, continues at Catalina Jazz Club in Hollywood! Join…

Harness Success at The 2025 NAMM Show

Gary Benson has a passion for connecting with his customers through music. After 12 years of drumming and some good breaks in L.A., he had a family and decided to open online retail store Benson Music, offering percussion, audio and…

Shine a Spotlight on Your Music Program

NAMM Foundation: The Soundboard The Best Communities for Music Education application period is now open through February 28 The NAMM Foundation invites schools and districts to apply for the Best Communities for Music Education (BCME) award, a national honor now celebrating its 26th…

Harrison Held’s SceneAroundTown: Hollywood Christmas Parade 2024!

The 92nd Hollywood Christmas Parade is universally loved and acclaimed. The parade features 5,000 participants and was taped for multiple nationwide network television broadcasts to be aired during the holiday season!  Oscar nominated actor, philanthropist and founder of the RennerVation…