On Friday evening, BASIC Magazine threw an intimate pre-Grammy party at the private residence of Jonas Tahlin, CEO of Absolut Elyx, to celebrate 5-time Grammy nominee H.E.R.
R&B artist H.E.R., nominated in 2019 for 5 Grammy Awards including Album of the Year, Best New Artist, and Best R&B Album of the Year, arrived wearing a black printed jumpsuit high patent black heels.Issues of the latest BASIC magazine were scattered throughout the exquisitely designed private home, which feature H.E.R. in an 8-page spread.
Guests sipped on specialty cocktails by Absolut Elyx, all appropriately named after H.E.R. hit songs and albums including, “Breakthrough,” “Lights On,” and her favorite, the “Anti-Star”, which is made with Absolut Elyx, coconut liqueur, pineapple syrup, lime juice, ginger juice, and champagne.
Jake Miller arrived early in the evening with a group of friends and was seen at the bar laughing and enjoying drinks. Snow Tha Product arrived and was seen in all black with a white off-the-shoulder jacket. The ever-stylish Lady Victoria Hervey looked head-to-toe flawless in a slim fit black leather dress. Shamier Anderson and Stephan James chatted with H.E.R. inside at the Mermaid Bar. BASIC magazine Publisher & Editor-in-Chief, Viktorija Pashuta,and BASIC CFO & Partner, Jackson Chong,were spotted mingling with their latest BASIC magazine subject. H.E.R.
Just after 11pm, H.E.R. and her band took to a makeshift dance floor in the decadent Martini Room as guests sang along to their jams and swooned to the tunes of her hit track “Focus”. Stanaj grabbed the mic to sing along with H.E.R. in the middle of the crowd, watched by Ty Dolla $ign, Jermaine Dupri, and others.
Leave it to BASIC magazine to throw yet another amazing party that guests will talk about until the next one…
BASIC Magazine is a quarterly luxury fashion publication that features carefully curated content with a strong independent voice. Based in Beverly Hills, BASIC Magazine offers Limited Editions of its exquisite collectible print copies that grace the Newsstands in fashion capitals worldwide. Each editorial page is inspired by a blend of heroic artists, visual masterpieces and themes of strength that set the tone for each stylistic issue. It highlights a contemporary, elegant and inviting world that men and women can both relate to and aspire to be.
Absolut Elyx is the new definition of luxury vodka, built on the principles of quality, integrity and true craftsmanship. Every drop is made with soft winter wheat from a single estate, in Åhus, Sweden. Absolut Elyx is manually distilled in a 1921 copper rectification column, removing all impurities and resulting in the silky smooth Elyx Vodka. Jonas Tahlin, CEO of Absolut Elyx, and his team are knowledgeable to oversee the century-old distillation process that has been passed down through generations of Swedish vodka-makers. Absolut Elyx has join forces with Water For People to drive awareness and support for long-term solutions to the global water crisis. Through their partnership, Water For People will provide one week of safe water to more than 100,000 people worldwide for every copper purchase in the Elyx Boutique. In just one year, Elyx has already provided approximately 20,000 people with access to safe water for generations to come. Discover more at ElyxBoutique.com and on Instagram @AbsolutElyx