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After having photographed performances of over four hundred and fifty [different] Latin music artists, I'm either known by my first name: Fredwill, or as "Latin music's photojournalist." CEO/Pres. of Spanglish Entertainment, LLC [a Latin music record label with a management and publishing arm --distributed by Create Music Group]

It’s a family affair for Grand Prairie,Texas’ singer/songwriter Monica Saldivar, Tejano Music’s “next big” star!

By: Fredwill Hernandez A three-year labor of love resulted in a “classic” self-titled [debut] album [in my opinion] by Tejano singer/songwriter Monica Saldivar, who hails from Grand Prairie, Texas. There’s a saying in music that “the cream rises to the top,”…

Stemit’s AI [WAV file] extracting stem tech, and Loupe’s art streaming platform shine during the 7th annual DEW Expo!

By: Fredwill Hernandez “Good morning everyone, welcome back to Marina Del Rey for another Digital Entertainment World [DEW], this is our “seventh year.” Let’s have a hand for Tinzar my wife, for making all this happen, there she is in…

“Countdown” to 7th annual DEW Expo: Feb 6 & 7, 2020 at the Marina Del Rey Marriott

By: Fredwill Hernandez Before “inclusion” became a much talked about and discussed topic, the [CEO and] founder of Digital Media Wire, and Counsel / Director of Manatt Digital [a fully integrated professional services division within Manatt, Phelps & Phillips, LLP] was delegating to Tinzar…

Latin artists’ presence felt during the [118th] NAMM Show!

By: Fredwill Hernandez Latin artists’, [including singers, songwriters, producers, and recording engineers] all made their “presence felt” during The [118th] National Association of Music Merchants [NAMM] Show, which ran from Thur. – Jan 16 through Sun. – Jan. 19, [2020],…

NAMM 2020 Media Preview Day: Juanes, and Los Lobos amongst Gibson’s surprise star power!

By: Fredwill Hernandez A day before the official start of The [118th] National Association of Music Merchants [NAMM] Show, NAMM held [on Wed. – Jan 15th] what it dubs as Media Preview Day at the Anaheim Convention Center.  Among pro-audio, guitars,…

CES 2020 [recap]: Some of what caught my attention!

By: Fredwill Hernandez Excitement and anticipation are always in the air for the start of the CES, this year [was no different] as it turned 53, where over 180,000 electronic enthusiasts and those who thrive on the business of consumer technologies…

5 things that “stood out” during CES 2020’s Unveiled Las Vegas!

By: Fredwill Hernandez Even though the CES [2020] does not officially start Tues. – Jan. 7, it’s evident the Consumer Technology Association [CTA], who owns and produces the CES, is very appreciative of the coverage reporters, industry analysts, tech gurus, and writers give the…

[Singer] La Doña shines during Hollywood Forever’s Dia De Los Muertos [20th year] celebration!

By: Fredwill Hernandez In [its 20thyear] celebration of honoring and remembering the dead through one of Mexico’s oldest traditions: Dia De Los Metros [Spanish for Day of the Dead], on Sat. – Nov. 2, thousands flocked Hollywood Forever Cemetery to attend one…

Evacuations of the Getty Fire [in L.A.] did not cancel highly successful inaugural Music Tectonics conference!

By: Fredwill Hernandez The Getty Fire in Los Angeles which started on Mon. – Oct. 28th near the Getty Center, caused evacuations but it did not hamper or deter Public Relations firm rockpaperscissors who was behind the “inaugural” and highly promoted Music…

No Longer with Del Records, Grupo Fernandez returns with their single “[The] Woodpecker”

By: Fredwill Hernandez “The song speaks of someone who is Mexican American, it begins like that. We got the song from Jesus Castro, who wrote it, and has placed songs [he has penned] with Los Plebes del Rancho [de Ariel Camacho], and…

June 2023
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