By: Fredwill Hernandez There was a buzz of excitement as many, including myself, arrived early and eagerly awaited the start of Cocoa Sarai’s “Pat Down” experience single release party, performance, and video premiere powered by the HITMKR ecosystem. This event…
Exclusive: The HITMKR ecosystem comes through for LA fires victims while providing artists a platform to shine.
By: Fredwill Hernandez There was a buzz of excitement as many, including myself, eagerly awaited the launch of the fourth HITMKR House, a collaborative effort between HITMKR Ecosystem and Green Tea Studios aimed at assisting the recent fire victims through…
Thousands flocked to the Hollywood Forever Cemetery as the Dia de los Muertos (Day of the Dead) celebration turned 25.
By: Fredwill Hernandez In its 25th year celebrating and honoring the dead through one of Mexico’s oldest traditions, Día de los Muertos (Day of the Dead), thousands gathered at Hollywood Forever Cemetery to take part in one of the most…
Los Lobos to headline Hollywood Forever’s 25th Annual Dia de los Muertos celebration – to be held on Oct. 26, 2024.
By: Fredwill Hernandez In its 25th year celebration of honoring and remembering the dead through one of Mexico’s oldest traditions, Día de los Muertos (Spanish for Day of the Dead), thousands will flock to Hollywood Forever Cemetery to attend one…
BottleRock’s Inaugural La Onda Latin music fest makes “its presence felt,” becomes a blueprint of what a Latin music fest should be like.
By: Fredwill Hernandez A few days leading up to BottleRock’s inaugural La Onda [Latin music] festival, there was a buzz and excitement throughout the community, primarily among downtown Napa’s Latin music lovers, including myself, who were highly anticipating the start…
Exclusive: Mexican pride evident during the City of Indio’s inaugural Center Stage unveiling, kicking off the Sonidos concert series.
By: Fredwill Hernandez On Wed. – April 17th there was excitement in downtown Indio, Ca. – “but this time” it wasn’t for the Coachella Music Festival, as the city got ready for their ribbon-cutting ceremony to unveil their new, very…
By embracing the [Chicano] culture that embraced her, Peruvian fashion designer Elvira Zamora gave birth to Chicano Elegance.
By: Fredwill Hernandez “I’ve been waiting for twenty-years [now] for an event like this, no one thought of creating it [and if they did they did they never brought to life] so I did,” explains Peruvian Fashion Designer Elvira Zamora,…
Exclusive: LA6 [Latin music] Showcase gains momentum as it boosts Latin music artists discovery, while attracting sponsors.
By: Fredwill Hernandez Excitement was in the air in anticipation for the start of the 4th Annual Winter Edition LA6 Showcase – a collaborative effort between Los Angeles, Ca. based DJ Irony, and [his colleague] DJ Lenny G who [both] are employed and spin for Spanish…
Some companies capitalized on [The] NAMM Show’s regular schedule return, despite “much less” foot traffic and exhibitors.
By: Fredwill Hernandez The [123nd] National Association of Music Merchants [NAMM] Show, which ran from Sun. – Jan 25 through Sun. – Jan. 28 — returned for the third time [in-person] without any COVID-19 restriction with “mixed emotions.” Many attendees were disappointed…
Exclusive: Kobian and Kickz pull off the second annual Urban Con with a For Us, By Us mentality as a platform for Latinos to shine!
By: Fredwill Hernandez In 1992, Daymond John and three of his friends from Hollis, Queen – came together and created a sportswear [hip-hop] apparel company named FUBU, which stands For Us, By Us. Even though we are not talking about…