In Anticipation of International Mermaid Day, Freeform and PopSugar Team Up To Celebrate ‘Siren’ With an Immersive Mermaid Museum in Hollywood

Freeform’s Upcoming Drama ‘Siren’ Premieres on International Mermaid Day, March 29, with a Special Two-Hour Premiere

SIREN – Siren Mermaid Museum – Freeform celebrates the upcoming mermaid drama “Siren,” with the opening of the Mermaid Museum in Hollywood, CA at Goya Studios. (Freeform/Troy Harvey)
EMILY WHITESELL (EXECUTIVE PRODUCER), CURTIS LUM, SIBONGILE MLAMBO, ELINE POWELL, RENA OWEN, ALEX ROE, CHAD ROOK, IAN VERDUN, ERIC WALD (EXECUTIVE PRODUCER)

To celebrate the premiere of the highly-anticipated mermaid drama “Siren,” Freeform has teamed up with PopSugar, the leading global lifestyle media brand for young women, to create an immersive mermaid museum in the heart of Hollywood, open to the public for four days with unique photo installations, illusions and a live mermaid.

Open to the public from March 22 to the 25, the free ticketed event will celebrate the mythological, mysterious, and beloved creatures with over five activations and celebrate the upcoming International Mermaid Day, which coincides with the series premiere on March 29. Featuring a live mermaid, a speakeasy-inspired fishing store, numerous photo structures and a 360° underwater immersive experience; the museum will celebrate and bring mermaid culture to life.

In celebration of sea creatures everywhere, Freeform will make a donation to Heal the Bay to help keep Los Angeles’ coastal waters and watersheds safe, healthy and clean. Additionally, the live mermaid will be swimming in a custom-built tank filled with 4,800 gallons of water which, at the end of the exhibition, will be donated to TreePeople. The water will go into a cistern at their facility in Los Angeles and will be used to water the surrounding landscape enjoyed by tens of thousands of hikers every year.

In Freeform’s next epic tale “Siren,” the coastal town of Bristol Cove, known for its legend of once being home to mermaids, is turned upside down when a mysterious girl (Eline Powell) appears and begins wreaking havoc upon the small fishing town. Using their resources, marine biologists Ben (Alex Roe) and Maddie (Fola Evans-Akingbola) must work together to find out who and what drove this primal hunter of the deep sea to land, and are there more like her out there?

SIREN – “The Lure” – Ben and crew of The North Star uncover a device emitting a strange sound, meanwhile Ryn finds shelter in the home of the local folklore expert. This episode of “Siren” airs Thursday, March 29 (9:01 – 10:02 p.m. EDT) on Freeform. (Freeform)
SIBONGILE MLAMBO

SIREN – What if there was something sinister swimming beneath the seaÕs surface? In FreeformÕs next epic tale, ÒSiren,Ó the coastal town of Bristol Cove, known for its legend of once being home to mermaids, is turned upside down when a mysterious girl (Eline Powell) appears and begins wreaking havoc upon the small fishing town. Using their resources, marine biologists Ben (Alex Roe) and Maddie (Fola Evans-Akingbola) must work together to find out who and what drove this primal hunter of the deep sea to land, and are there more like her out there? (Freeform)

“Siren” premieres on International Mermaid Day, March 29 (8:00 – 10:00 p.m.), with a special two-hour event.

Linita Masters

I have a degree in Visual Communication which included Creative Writing,Graphic Design, Photography, Illustration and Marketing. I am a Freelance Graphic Designer and have worked as an Art Director, Photographer and Art Teacher . I have a passion for anything that allows me to be express my creativity. @linita_masters