Every year during the fanfare of awards season, celebrities are given lavish gifts at elaborate gifting suites. This year, however, Pavemint turned the tables on this time-honored tradition by doing something to honor those who work behind the scenes.
Pavemint, which launched in October of last year in Los Angeles, is a peer-to-peer app that connects people looking for parking with residents and business owners who have spaces to share, helping them arrive happier and faster. With the spirit of their mission in mind, the app decided to focus on celebrating the diligent drivers and crew who helped ensure that everything ran in a smooth and timely fashion at this year’s Critics’ Choice Awards, with gifts perfectly suited to their needs.
In addition to a gift bag of assorted gourmet organic snacks for them to enjoy during their long work day, Pavemint provided each person with $1,000 of free parking, available for use at Pavemint’s 4,000+ spaces across LA.
The company documented the heartwarming reactions to the gifting escapade in their new YouTube video.
Pavemint hopes that their campaign provides an incentive for Hollywood to pay it forward, during both the Academy Awards and future awards seasons, and give their own thanks to the people working tirelessly behind the curtains.
Pavemint is a new Los Angeles-based startup that seeks to revolutionize the parking industry. Their innovative peer-to-peer web and mobile-based platforms allow residents or business owners (“Hosts”) to list their spare parking space(s), which can then be rented by other users in need of a place to park (“Guests”). Hosts can download the free app or log in to the web dashboard to list their space in minutes, with full control over availability, rates and a number of other customizable parameters. Guests can seek out and reserve parking as far as 12 months in advance or search for available, nearby parking on demand. The app makes it easy to compare real-time prices, read reviews and get walk times to Guests’ final destinations, so they can find the perfect space for their needs, all while generating Hosts substantial revenue and reducing the traffic and CO2 emissions caused by traditional parking.
Pavemint, LLC is headquartered in Hollywood, California and incorporated in Houston, Texas.