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After having photographed performances of over five hundred and fifty [different] Latin music artists, I'm either known by my first name: Fredwill, or as "Latin music's photojournalist." | Founder/CEO: Spanglish Entertainment, LLC an [independent] Latin music record label with a management and publishing arm --distributed by Create Music Group] | VP Artist Relations, Latin: Revohloo app

Latin Power Music [Fonovisa] banking on Chayin Rubio’s debut album El Ahijado Consentido

By: Fredwill Hernandez “Even though my guitar doesn’t have a nick name, she travels and goes everywhere with me, it’s special, since it’s the first guitar I bought with my own money,” explains  Kevin Rubio Gutiérrez known artistically as Chayín…

BMI, Maná, and “Popular Mexican Music” returns to The [2018] Billboard Latin Music Conference!

By: Fredwill Hernandez In its 29th year, and held annually, The Billboard Latin Conference & Awards, is the oldest and only conference catering strictly to Latin music, will take place at the Venetian Hotel, Las Vegas, [NV], from April 23…

Sonarworks, Focal, Astell & Kern, and Sennheiser shine during CanJam SoCal 2018

By: Fredwill Hernandez The CanJam SoCal 2018, the world’s largest community of headphone audio enthusiasts sponsored by Sennheiser,, and Hi-Fi+, was held April 7- 8, 2018, at the JW Marriott Los Angeles [LA Live].     Among headphones, high-resolution…

Racial Profiling hits Music: BYI’s Spanish Trap Artist Troopnastyy!

By: Fredwill Hernandez Race or ethnicity should never dictate one’s personal taste, or the kind of music one does or makes, but if you ask [West Coast] Spanish Trap artist Adrian Delgado Pulido known artistically as Troopnastyy, that hasn’t been…

Tinzar pulls off the [best] DEW Conference: as Jam City’s Yguado predicts the future!

By: Fredwill Hernandez A couple of days have passed since the fifth annual Digital Entertainment World [DEW],  conference which took place on Feb 5 – 6, 2018, at the Marina Del Rey Marriott, Los Angeles, [Ca]. Many [like me] are probably still processing,…

Much to See, Hear, and Learn during the [116th] NAMM Show – Part #1

By: Fredwill Hernandez The National Association of Music Merchants [NAMM], kicked off its 116th NAMM show, on Thur. – Jan. 24, running through Sun.- Jan 28, [2018], at the  Anaheim Convention Center. Among companies eager to engage, demonstrate, and [or]…

CES 2018: What Caught My Attention! -Part 1

By: Fredwill Hernandez Excitement and anticipation are always in the air for the start of the CES [2018], this year turning 51, taking place Jan. 9 – 12, [2018], where over 170,000 electronic enthusiast and those who thrive on the…

CES 2018 Media Days: Monster’s Takeover, [Panasonic] unveils impressive Lumix GH5s!

By: Fredwill Hernandez     Anticipation is always set high for the CES 2018 Media Days held throughout the Mandalay Bay [Ballrooms] days before the official start of the show, companies like LG, Samsung, ZF, Monster [Cables], Panasonic, Qualcomm, Kia, Hinese, TCL,…

180,000 expected in Las Vegas for CES 2018: To be full of surprises!

By: Fredwill Hernandez Every January [this year from Jan. 9 – 12, 2018] over 175,000 electronic enthusiast and those who thrive on the business of consumer technologies from over 140 countries, converge in Las Vegas, at the Las Vegas Convention…

El Dasa’s third album El Hijo Del Desierto could bring him his [first] Latin Grammy!

By: Fredwill Hernandez A Latin Grammy [I predict] could finally be in the horizon for “El Hijo Del Desierto” [Spanish for The Desert’s Son] the second single and title track of Dasahey López Saavedra, known artistically as El Dasa, third…

June 2024
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