Rising attendance and excitement marked the 125th NAMM Show, with HITMKR showcasing how its direct-to-fan ecosystem can help.

By: Fredwill Hernandez The 125th National Association of Music Merchants (NAMM) Show, held from January 20–24, 2026, at the Anaheim Convention Center, experienced a notable rebound in both attendance and exhibitors. The event according to NAMM featured over 1,650 exhibitors…