On July 9th , the 4th Annual BeautyCon was held at the Los Angeles Convention Center in the heart of Downtown, Los Angeles. This is one of the largest makeup and beauty conventions in the US , and this year, host, Jeannie Mai, was joined by celebrity guests Tyra Banks, Kelly Rowland, Christina Millian, and Ashley Tisdale as well as fashion and beauty influencers to talk about some of the hot beauty trends to look out for. Some of the convention events included a Breakfast with Tyra Banks and an Intimate Group of Content Creators and Sofia Vergara hosting Content Creators & The Grove Kickoff Party where top content creators such as Kandee Johnson, Gigi Gorgeous, JACK & JACK, mingled with their fans.
Jeannie Mai also moderated a fireside chat with Tyra Banks who dished out some advice to young influencers and entrepreneurs.
L’Oréal, Redken and NYX Cosmetics were some of the beauty brands that showcased their new products. Fans were given the opportunity to interact with celebs and be introduced to new makeup lines.
Sponsors of the event included Popband, Instyler, ColourPop, Paul Mitchell.
Every year BeautyCon takes place in New York, LA and Dallas and gives its audience a great opportunity to create connections.
Photo Credit : Misha Urubkov ( Unless otherwise noted)