Up Next Short Shot on iPhone XS Debuts Exclusively on Apple Music on September 4th
Apple Music announced singer-songwriter Clairo as the latest addition to its Up Next program, Apple Music’s monthly artist initiative geared towards identifying, showcasing and elevating rising talent.
Following the release of “Pretty Girl” and “Flaming Hot Cheetos”, whose videos quickly garnered millions of views, Clairo’s debut full-length release Immunity, released earlier this month via FADER Label, quickly earned her praise from fans and critics alike. Co-produced by Clairo with Rostam, the album achieves just the right balance of focus and fuzz, expanding Clairo’s sonic vocabulary with melodic lo-fi arrangements, including the breakup lament “Bags” and the same-sex love anthem “Sofia”.
Clairo’s music has been featured on an array of popular genre-spanning playlists on Apple Music, including: ALT CTRL, Today’s Chill, Best of the Week, Indie Pop, and many more. Last month, her song “Closer To You” was debuted by Apple Music’s Zane Lowe as his World Record on his Beats 1 show. She has also been interviewed by Apple Music UK host Matt Wilkinson and featured on ZAZA World Radio on Beats 1. Clairo first appeared on Shazam’s emerging artists list in late 2017 and has received over 50 million streams to date on Apple Music globally.
“I’m so grateful to be a part of Apple Music’s Up Next program,” said Clairo. “Immunity is my best work yet and I’m excited to keep growing and evolving as an artist.”
“There’s a depth and truthfulness to Clairo’s songs that can’t be faked. I think people connect with her because she’s very clearly a music obsessive, she’s a realist and she’s an incredible storyteller,” said Apple Music host Matt Wilkinson. “From early beginnings making catchy pop songs in her bedroom, to singalongs on festival stages and studios sessions with the best producers on the planet, her story has been compelling. It’s only going to get bigger from here – and that’s why she’s Up Next.”
Clairo’s Up Next short shot on iPhone XS will come to Apple Music exclusively on September 4th and offers fans an intimate look at how she got her start and the various life experiences that led to the release of Immunity. Clairo reflects on growing up playing shows around Boston, finding her sound, and tells viewers: “This has all exceeded my expectations… making one good record was really all I ever wanted to do.” Watch a sneak peek HERE.
On September 5th, Clairo will make her late-night U.S. debut on Jimmy Kimmel Live! as part of Apple Music’s Up Next program. This Fall, she will embark on her North American headlining tour, having previously toured with Grammy Award-winning artists Dua Lipa and Khalid.
The latest music from Clairo, along with that of her Up Next peers, is available now on the Apple Music Up Next Playlist.
Check out a sneak peek of the Apple Music Up Next Clairo short HERE
Watch the Clairo Beats 1 interview with Matt Wilkinson HERE
About Apple Music’s Up Next Program
Up Next is Apple Music’s monthly artist program geared towards identifying, showcasing and elevating rising star talent. Each month, Apple Music’s editorial team selects an artist to promote, utilizing the full force of the platform to raise awareness of the artist to its growing global audience of music fans. The program includes an Apple Music short film shot entirely on iPhone XS introducing the artist, an interview with one of our Beats 1 anchors, a late night TV performance on Jimmy Kimmel Live! and more. The vast Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, and Burna Boy.
Going into 2019, Apple Music’s Up Next artist program has expanded in its third year to also include a curated companion Up Next playlist featuring a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre and country agnostic and represents a line-up of artists our global editors are passionate about and eager to expose to a larger audience. As the newest induction into Apple Music’s Up Next roster, Clairo joins some of today’s most exciting and promising artists and will serve as the official Up Next playlist cover star to be spotlighted throughout the month.