By: Fredwill Hernandez
Every January [this year from Jan. 9 – 12, 2018] over 175,000 electronic enthusiast and those who thrive on the business of consumer technologies from over 140 countries, converge in Las Vegas, at the Las Vegas Convention and World Trade Center [LVCC] for the CES 2018, an event that attracts over 4,000 exhibitors, with a conference program with at least 300 sessions, that include manufacturers, developers, and suppliers of consumer technology hardware, content, technology delivery systems, and more.
Among highlights of this year’s program include The C Space Keynote, presented by MediaLink, slated for Wednesday, January 10 at 11:30 AM at The Monte Carlo’s Park Theater. Top marketing executives will join the keynote and participate in a panel discussion moderated by Wenda Harris Millard, president and COO of MediaLink. Keynote panel participants include: Nancy Dubuc, Pres. and CEO, A&E Networks, Marcien Jenckes, Pres. of Advertising, Comcast Cable, David Zaslav, CEO, Discovery Communication, Aryeh Bourkoff, CEO, LionTree LLC, Kristin Patrick, SVP, Global Brand Development, Pepsi Co., Robert Kyncl, Chief Business Officer, YouTube, and Michael Kassen, Chair. and CEO, MediaLink.
In its second year the C Space Content Studio will host the Storyteller conference presented by CES and Business Insider (BI), as a place for CMOs and other media and marketing visionaries to address the future of advertising and how various industries will evolve with technology. Participants will include Ashwin Navin, CEO, Samba TV, [Actor] Neil Patrick Harris, Ambassador, IAm App, Cody Willard, CEO, The IAm App, Fidji Simo, VP of Product, Facebook, Teresa Herd, VP, Global Creative Director, Intel, Troy Ruhanen, CEO, TBWA Worldwide, Nicholas Thompson, Editor-in Chief, Wired, Jordan Bitterman, Chief Marketing Officer, IBM Watson Advertising, IBM, David Mowrey, Head of Product Development, IBM Watson Media, IBM, and Greg Pizzuti, Director of Solutions, Global Media & Entertainment Industry, IBM, among others.
C Space will also host the Chief Digital Office Brand Summit, Content and Entertainment, presented by Consumer Technology Association, Digital Hollywood, the Entertainment Summit presented by Variety, Marketing Reinvented presented by Media Link , the Shelly Palmer Innovation Series Breakfast presented by The Palmer Group, the Sports Business Innovation presented by Turner Sports, StoryTech Show Floor AM Briefings sponsored by CANOE, and the Virtual Reality: The Future is 360 track, presented by Consumer Technology Association.
C Space Storytellers: Google will take place at 9:30-10 AM January 10, Tech South, ARIA, Level 1, Pinyon Ballroom, where Google’s Allan Thygesen will discuss how brands can win today’s consumers with more relevant, assistive and instant experiences, joining the discussion will be Keith Bryan, SVP Media, Engagement & Personalization, Best Buy, and Dean Evans, Chief Marketing Officer, Hyundai Motor America.
Another highly anticipated track for sports fans which will discuss how companies are meeting unparalleled demands to innovate how they create and share engaging content, will be the C Space Storytellers: Oath taking place at 2:15-2:45 PM January 10, ARIA, Level 1, Pinyon Ballroom, with panelists that include Erin McPherson, Head of Content Strategy, Acquisition & Programming, Verizon, Bryn Mooser, CEO & Co-Founder, RYOT, Geoff Reiss, VP and GM, Sports, Oath, who will moderate. McPherson will touch on everything from VR experiences to livestreamed and exclusive content.
According to CTA areas and programming appearing for the first time at CES 2018 include: CES Sports Zone, to be held at Tech West, Sands, Hall A-D, to address Tech for athletes, arenas, eSports and next-gen sponsorships, the Smart Cities at CES, to be held aTech East, Westgate, to address the Entire Connected Ecosystem for global smart city sector, AI Marketplace, to be held at Tech East, LVCC, South Halls 1-2, to address Data analytics, speech recognition and predictive tech, Turning Artificial Intelligence [AI] into New Ways of Doing Business Supersession, Design & Source Marketplace, to be held at Tech East, LVCC, South Plaza, to address connecting brands to buyers, and also the High-Tech Retailing Marketplace, to be held at Tech East, LVCC, Tech East, LVCC, South Hall 3, addressing the usage of “big data” to better understand shopping.
Returning for its second year are the Sleep Tech Marketplace, presented by the National Sleep Foundation and featuring 10 exhibitors across 1,600 NSF, located at the Sands, Level 2, Hall A-D, the Smart Energy Marketplace, presented by Solar Power International, located at LVCC’s, Central Plaza, and the Baby Tech and Beauty Tech Marketplaces, presented by Living in Digital Times (LIDT), expands to four days, held at the Venetian, Level 2, Venetian Ballrooms G-H.
CES has also announced that Eureka Park Marketplace will feature more than 600 startups, with exhibitors from more the 34 countries.
For more information about other tracks and conferences taking place at the CES 2018, or to register, log on to www.cesweb.org
About CES:
The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Technology Association [CTA], formerly the Consumer Electronics Association [CEA], the technology trade association representing the $211 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at www.CESweb.org and through social media: