By: Fredwill Hernandez
As a testament to their professionalism, drive, and results, “the who’s who” of Latin music in Los Angeles came out to support, show appreciation, and to [also] celebrate Hispanic, bilingual media and promotion company [The] 3 Collective’s Tenth Year Anniversary, who held an intimate and very moving celebration on Thur. – Jan. 24th at Candela [La Brea] Night Club, Los Angeles, [Ca.], an evening sponsored by Tequila Herradura.
Upon arrivals, Candela [La Brea’s] waiters made their rounds with cocktails courtesy of Tequila Herradura, as attendees ate, embraced, mingled, and [also] took pictures with the 3 Collective’s co-founders Monica Escobar – AKA “the Music” and Dario Molina – AKA “the Business,” as KCRW’s José Galván provided the tunes.
Among those spotted making their rounds were [primarily] Latin music executives and colleagues from SESAC Latina, Broadcast Music Inc [BMI], Talento Uno [Music], Apple [Music], Univision’s LAnzate, Telemundo’s [Al Rojo Vivo] ARV, Red Light Management, Cosmica Artists + Records, and Rebeleon Entertainment, among others, including friends and also [independent] singer/songwriters by the likes of Beto Vargas, Osmar Escobar, and Gustavo Galindo.
The official event kicked off with a [surprised] “touching” video by [The] 3 Collective’s clients [such as] Juanes, Paquita la del Barrio, and Gloria Trevi, as well as family members who could not personally be there but wanted to congratulate Escobar and Molina, on their big night and accomplishment, and to [also] “wish them much continued success.”
“I’ve known Monica and Dario for a few years and have always wanted to work with them and this year “it finally happened” with the promotion of my [independent released] album “Renacer.” I’m really happy and pleased with their work, they are great publicists not just for independent artist like me. My presence at their tenth year anniversary [celebration] was really “important for me,” not only to celebrate their big accomplishment, but [also] as a token of my appreciation,” eloquently expressed singer/songwriter [Gustavo] Galindo.
The “magical night” ended with an electrifying performance by La Santa Cecilia, who also felt it was “imperative” to [also] show up and support.