MASSIVE US HEADLINING TOUR KICKS OFF NEXT WEEK

Today Bay Area quartet SWMRS released their debut album Drive North via their own Uncool Records. Produced by FIDLAR frontman Zac Carper in the band’s hometown of Oakland, CA, the album is available now HERE.

Drive North is currently charting at iTunes, peaking at No. 37 on the top albums chart (overall) and No. 5 on the top albums chart (alternative) on preorder sales alone last evening. Single “Figuring It Out” is currently featured in iTunes hot tracks and new artist spotlight (alternative).

RollingStone.com treated SWMRS fans to an early listen of the album, premiering it a week ahead of release last Friday. Describing the record’s diverse influences, singer Cole Becker offered, “I like to think our sound is very modernist, because it was born out of us having every type of music at our fingertips, a luxury that is distinct to our generation. It has all the raw emotional energy of teenage power pop with the subwoofing low end of your favorite hip-hop albums.”

Earlier this week, Nylon Magazine premiered the band’s new music video for current single “Figuring It Out,” praising SWMRS as “the personification of youth” in the clip. Directed by fellow Oakland artist Kreayshawn, the video can be seen HERE.

Drive North features previously released tracks “Miley” and “Uncool”. i-D Magazine premiered “Miley” in September, praising the song as “the most punk tribute to Miley Cyrus ever.” The band’s DIY music video for the track can be seen HERE. The album also features an abridged version of “Harry Dean,” a previously 17-minute epic the band originally recorded to soundtrack Saint Laurent Paris’s Spring/Summer 2016 presentation. SWMRS spoke extensively on their presence in the fashion world to WWD earlier this week.

To celebrate the release of Drive North, last weekend, SWMRS hosted Uncool Fest: a two-night hometown release party at seminal Bay Area DIY space 924 Gilman. SWMRS headlined both nights of the event, performing alongside a hand-picked selection of bands including, The Frights, No Parents, Dog Party, and more.

Next week, SWMRS will embark on a massive US headlining tour with support from San Diego’s The Frights. Bandsintown announced the tour alongside an interview with SWMRS singer Cole Becker. Tickets for all shows are on sale now and available HERE. A complete list of upcoming SWMRS tour dates can be found below.

“Their debut album Drive North is so positively compelling that calling it a product of unchecked chaos is actually a compliment. The album’s dozen tracks sound like an exercise in playlist culture.” Alternative Press

“The popping-candy melodies remain firmly in place, but this new-look outfit are edgier, gobbier and endearingly post-adolescent.” Kerrang

“Part pop punk, part ruthless west coast surf, SWMRS are just what the kids need, and we’ll be seeing them again real soon.” KEXP

“Every major city has its underground music scene. Whether or not you’re familiar with the one that’s been going down in Oakland, for like, ever, SWMRS are the guys who are going to make you notice it.” BandsInTown

SWMRS ON TOUR