Written by Carley Schumann
Style Fashion Week Los Angeles immersed guests in a mesmerizing week of must-see runway shows, exclusive art installations and unforgettable live performances. The week began at Avenue LA, with an elite opening reception hosted by Notorious Pink Rose. Guests attending the opening reception could find bottles of Notorious Pink atop VIP tables, stocked behind bars and flowing through the glasses of designers, models, celebrities and socialites. The premiere party set the tone for an exciting week of events to follow.
Style Fashion Week began on October 12th, with the Pacific Design Center, new home to WeWork, as the backdrop for the events. Night one of Style Fashion Week opened with the eccentric designs of Adriana Sahar’s collection, “Super Nova.” Her collection was followed by the cutting-edge designs of Merlin Castell, whose collection was inspired by The Last Jedi, painted the runway in liquid rose pinks and shimmering blacks. Ending the first set of shows was a never-before-seen collection by Andre Emery, who opened the collection with a performance by Julian Brooks and Syd B. Emery excited the starstudded audience, sending prominent social influencers such as including Kate Compton, and Hanna (Barbie) Beth down the runway. A special appearance from the Mayor of West Hollywood, John Heilman, kicked off the second set of shows as he celebrated the fashion, art, entertainment and culture that Style Fashion Week brings to the WeHo each year. He announced Style Fashion Week as the Official Fashion Week of West Hollywood. Following the announcement were the debut looks of Salas Activewear and the Rock n’ Roll Fantasy collection of Nikki Lund.
DAY 1 Gallery
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Saturday night at Style Fashion Week began with a moving tribute to the veterans and homeless communities of the United States of America. The Brenner Foundation, who is the official charity partner of Style Fashion Week commenced the night with a rendition of the National Anthem, sang by Melody Federer. Christine Brenner moved the audience, discussing the mission of the Brenner Foundation, which is “to motivate, inspire and transform individuals, corporations and organizations by creating awareness to mobilize support to a national community of patriotic individuals for the benefit of our Veterans and homeless.”
DAY 2 Gallery
Christine’s speech led into a presentation by Angela Luna of ADIFF. ADIFF develops “outerwear that is multifunctional and transformable, we can be sure to meet the needs of the wearer – whether it is for a casual hike in the woods, strolling through the city, or helping someone survive.” Luna celebrated the strategic partnership with Style Fashion Week and the Brenner Foundation by announcing a donation of ten tent jackets for homeless veterans.
DAY 3 Gallery
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The night pushed forward—Chicago Playground opening the 7:00 PM shows, as the collegiate inspired designs of Rodnell ‘KID’ Harris flooded the runway. The collection drew inspiration from cultural avenues such as sports, music and African culture. Chicago Playground was followed by the dazzling collection of Links by Gwen, whose metallic designs lit up the night. Closing out the first set of shows were the oriental designs of Honee. The 9PM shows opened with an extravagant collection by David Tupaz. The designs drew inspiration from ancient Imperial dynasties of the Ming and the Qing dynasty, periods of history that exuded lavish ostentation, where women became powerful and were viewed as living works of art. Following David Tupaz was a collection by Richard Hallmarq. Closing the third night of Style Fashion Week was Draya Michele’s Mint Swim SS18 collection. Models paraded down the runway in the hottest looks for SS’18.
DAY 4 Gallery
The final night of Style Fashion Week began with a performance by Synai, leading in to a collection by Rulli Torres. Rulli Torres was followed by the collections of Savee Couture, I.C. Isabella Designs and Ellae Lisque. Guests, designers, models, and artists stayed hydrated throughout the event with Essentia water. Attendees were treated to live art installations, as TNT Agency brought the works of the Popovy Sisters to life, turning models into living fashion dolls. The works of John Paul Fauves were additionally found being brought to life, as models donning the eccentric masks mixed amongst the crowd. The second run of shows opened with an elegant collection by Valerie Kovalska, followed by the designs of Grace Moon. Romeo & Juliet Couture—a contemporary collection, offering over 200 new styles on a monthly basis, closed the 7PM shows. Their collection drew inspiration from glam rock and Victorian influences, elevating the ordinary to extraordinary and empowering women with youthful eccentricity. Guests mixed and mingled in anticipation for the Marco Marco finale collection. Marco Marco released Collection Six ½, sending jaw dropping custom designs down the runway on stunning gender fluid models. Notable models including James Charles, Brandon Pereyda, Laith Ashley, Ongina and more strutted down the runway, engaging the audience in the shocking designs of Collection Six ½.
Throughout the four-day event, Style Fashion Week and Vezt Inc’s exciting new partnership brought fashion and music industry professionals together throughout the series of shows. Vezt’s app allows artists choose percentages of the rights to their songs to offer for sale to fans, friends, rights-buyers and brands through an app-based platform that employs blockchain technology to track and collect royalty income. Vezt presented a performance by Riot Child on the first night of shows. This performance was followed by performances by Amanda Holley, Zander Bleck, Julian Brooks & Syd. B, STASH, China Dolls, Arielle, Bangz, and more throughout the week.
Celebrities including Victoria Justice, AzMarie Livingston, Celeste Thorson, Marco Antonio Solice, James Maslow, Johannes Bartl, Charisse Mills, Lucas Yancey, Harvey Guillen, Kim Glass, Jasmine Goode Colin Egglesfield, Adam Lambert, and Gretchen Rossi could be found on the red carpet, mixing on exclusive VIP decks and sitting front row throughout the shows.
Photos by: Eva-Maria Guggenberger, Ken Alcazar, Air Butchie, Jimmy Ban, Snaps by Sammi, Albert Evangelista and Liza Rosales