Music

BASIC Magazine & H.E.R. Pre-Grammy Party with Absolut Elyx

On Friday evening, BASIC Magazine threw an intimate pre-Grammy party at the private residence of Jonas Tahlin, CEO of Absolut Elyx, to celebrate 5-time Grammy nominee H.E.R.

LOS ANGELES, CA – FEBRUARY 08: H.E.R. attends Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)
LOS ANGELES, CA – FEBRUARY 08: H.E.R. attends Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)
LOS ANGELES, CA – FEBRUARY 08: H.E.R. attends Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)

R&B artist H.E.R., nominated in 2019 for 5 Grammy Awards including Album of the Year, Best New Artist, and Best R&B Album of the Year, arrived wearing a black printed jumpsuit high patent black heels.Issues of the latest BASIC magazine were scattered throughout the exquisitely designed private home, which feature H.E.R. in an 8-page spread.

Guests sipped on specialty cocktails by Absolut Elyx, all appropriately named after H.E.R. hit songs and albums including, “Breakthrough,” “Lights On,” and her favorite, the “Anti-Star”, which is made with Absolut Elyx, coconut liqueur, pineapple syrup, lime juice, ginger juice, and champagne.

LOS ANGELES, CA – FEBRUARY 08: Jake Miller attends Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)

Jake Miller arrived early in the evening with a group of friends and was seen at the bar laughing and enjoying drinks. Snow Tha Product arrived and was seen in all black with a white off-the-shoulder jacket. The ever-stylish Lady Victoria Hervey looked head-to-toe flawless in a slim fit black leather dress. Shamier Anderson and Stephan James chatted with H.E.R. inside at the Mermaid Bar.  BASIC magazine Publisher & Editor-in-Chief, Viktorija Pashuta,and BASIC CFO & Partner, Jackson Chong,were spotted mingling with their latest BASIC magazine subject. H.E.R.

LOS ANGELES, CA – FEBRUARY 08: Stanaj, H.E.R., and Ty Dolla $ign at the Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx
LOS ANGELES, CA – FEBRUARY 08: Jake Miller (C) attends Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)
LOS ANGELES, CA – FEBRUARY 08: Snow Tha Product (L) and Stanaj attend Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)


LOS ANGELES, CA – FEBRUARY 08: (L-R) Shamier Anderson, H.E.R. and Stephan James at the Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the
CEO of Absolut Elyx
LOS ANGELES, CA – FEBRUARY 08: (L-R) Lisa Wayne, BASIC Magazine founder and Editor-in-Chief Viktorija Pashuta, Jesse J and BASIC Magazine CFO, Producer and Partner Jackson Chong attend Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)
LOS ANGELES, CA – FEBRUARY 08: Mariana attends Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)

Just after 11pm, H.E.R. and her band took to a makeshift dance floor in the decadent Martini Room as guests sang along to their jams and swooned to the tunes of her hit track “Focus”. Stanaj grabbed the mic to sing along with H.E.R. in the middle of the crowd, watched by Ty Dolla $ign, Jermaine Dupri, and others.

LOS ANGELES, CA – FEBRUARY 08: H.E.R. performs during Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)
LOS ANGELES, CA – FEBRUARY 08: (L-R) BASIC Magazine CFO, Producer and Partner Jackson Chong, H.E.R. and BASIC Magazine founder and Editor-in-Chief Viktorija Pashuta attend Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)
LOS ANGELES, CA – FEBRUARY 08: (L-R) Alex Wilson, H.E.R. and Agnes Wilson attend Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)

Leave it to BASIC magazine to throw yet another amazing party that guests will talk about until the next one…

LOS ANGELES, CA – FEBRUARY 08: Snow Tha Product and H.E.R. at the Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx
LOS ANGELES, CA – FEBRUARY 08: Slim Keskes (L) and Dawn Miller attend Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)

BASIC MAGAZINE

LOS ANGELES, CA – FEBRUARY 08: BASIC Magazine founder and Editor-in-Chief Viktorija Pashuta attends Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)

BASIC Magazine is a quarterly luxury fashion publication that features carefully curated content with a strong independent voice. Based in Beverly Hills, BASIC Magazine offers Limited Editions of its exquisite collectible print copies that grace the Newsstands in fashion capitals worldwide. Each editorial page is inspired by a blend of heroic artists, visual masterpieces and themes of strength that set the tone for each stylistic issue. It highlights a contemporary, elegant and inviting world that men and women can both relate to and aspire to be.

ABSOLUT ELYX:

Absolut Elyx is the new definition of luxury vodka, built on the principles of quality, integrity and true craftsmanship. Every drop is made with soft winter wheat from a single estate, in Åhus, Sweden. Absolut Elyx is manually distilled in a 1921 copper rectification column, removing all impurities and resulting in the silky smooth Elyx Vodka. Jonas Tahlin, CEO of Absolut Elyx, and his team are knowledgeable to oversee the century-old distillation process that has been passed down through generations of Swedish vodka-makers. Absolut Elyx has join forces with Water For People to drive awareness and support for long-term solutions to the global water crisis. Through their partnership, Water For People will provide one week of safe water to more than 100,000 people worldwide for every copper purchase in the Elyx Boutique. In just one year, Elyx has already provided approximately 20,000 people with access to safe water for generations to come. Discover more at ElyxBoutique.com and on Instagram @AbsolutElyx

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